Well, since you bring up personal experience as an example I will respond with my own. I am over 40 and am very web savvy. All of my peers, even when not web savvy, know their way around Google. My parents, 65 and 72 both use the computer for all sorts of things. Sure, maybe email for the most part, but they will still get movie times and directions from the web using, yes, search engines.

And the times that they can’t, they know that they can ask any of their children for information - and many of their answers will come from search engines. So even if older people are not using the internet, their sons and daughters definitely are, and transmit that information to them.

I understand that the internet will not erase old media: newspapers were not killed off by the advent of radio, and the radio was not killed off by the advent of television, but there has been a shift of advertising dollars towards online campaigns for the reasons I give. With every shift – from newspapers to radio to television to the internet there has been a corresponding shift in marketing dollars because of the advantages I state in the blog –measurability of success, user-driven and prequalified searchers, and not stated – instant publish once worldwide distribution.

Just look at the success of Google. Online advertising dollars for paid positioning is going through the roof - for a reason.

My challenge in talking to clients was that they didn’t even see the changes going on around them, and if I couldn’t convince them to play catchup now they might find themselves in a decline against their competitors who do get the web.

Come back soon, sillygirl.