SEOBook no longer available at SEOBook.com
I just discovered by going to seobook.com that I am no longer able to purchase Aaron Wall’s acclaimed SEOBook. This blows. I am a professional SEO Analyst for a company-that-I-will-not-name and have done quite well, doubling our traffic in a 4 month period. Even with that success I thought that perhaps there were things that Mr. Wall could teach a new SEO Analyst. I will not know the answer to that question. The SEOBook, as far as I can tell, is not for sale on the SEOBook site (a tad ironic, no?). I was hoping to steal glean some ideas from reading this tome, but it looks like the folks over at SEOBook are turning to a subscription model that offers training, forums, etcetera for $100 a pop. I’m sure that’s all well and good (for Aaron), but how about the throngs of SEO neophytes without $100/month to burn?
Well, here I am (what, no thunderous applause?). I am going to reveal the things that work with SEO, some ideas are readily available, and some have come about due to the daily experimenting that I do as part of my job. I don’t think they are actually secrets per se, but are often overlooked by the masses, or else a debunking of commonly held beliefs regarding the science (not art) of SEO. The reason I say ’science’ (and not art) is that search engines are mechanical. They respond to certain things in a proscribed way, and don’t respond to others. Some SEO gurus use the word ‘art’ to couch their ideas in something mysterious (and so they can charge you more), but the mystery part is where the search engines do not reveal all the ways to affect their rankings. It’s not in their best interests to do so. The day Google announced that external links were the core of their search algorithm was the day porn and gambling sites started linkfarms from domains they owned in order to rank high for unrelated but popular terms, like “Britney Spears” (okay, not the best example, since she does have a video out, and I do not mean music video).
Since of the three things that influence search engine rankings are:
- What you do on your site
- What the SEs do to their search algorithm
- What your competitors do on their sites
- You only control one of them: your site (or sites). The mystery is what Google does on their search algorithm, and what actions your competitors do on their sites. But really: it’s all mechanical and scientific and programmatic. So, if you take a scientific approach to SEO - with analysis, developing a hypothesis, constructing a test, and then analyzing the results - you will obtain the knowledge necessary to rank well. That is the approach I take, and so I can inform you, with authority, on what works and what doesn’t work in regards to SEO. And since the Search Engine Algorithms change all the time, this should keep me busy for awhile in naming the best practices, and then updating them based on SE changes.
Stay tuned…
Posted on May 20th, 2008 | By: wangzen | Tags: SEO best practices, SEO secrets., SEOBook
Filed under Uncategorized
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